Marketing Skills

Marketing Skills

Summary

One installed skill containing 23 marketing modules. Pick the relevant module under references/ to get practical checklists, frameworks, and copy/paste deliverables.

This skill vendors the full content from coreyhaines31/marketingskills under references/ and provides a simple router to load the right module.

How to use

1) Identify the module that matches the request.

2) Read the corresponding references/<module>/SKILL.md file.

3) Apply the framework and deliver practical outputs (drafts + checklists).

Included modules (what each one does)

Each module lives at references/<module>/SKILL.md.

• -ab-test-setup: plan and implement A/B tests
• -analytics-tracking: set up tracking and measurement (GA4/GTM/events)
• -competitor-alternatives: competitor comparison + alternatives / “vs” pages
• -copy-editing: edit and polish existing copy
• -copywriting: write or improve marketing copy (headlines, CTAs, page copy)
• -email-sequence: build email sequences and drip campaigns
• -form-cro: optimize lead capture and contact forms
• -free-tool-strategy: plan engineering-as-marketing free tools (calculators, generators)
• -launch-strategy: product launches and announcements
• -marketing-ideas: idea bank for growth + marketing tactics
• -marketing-psychology: mental models / cognitive biases for better persuasion
• -onboarding-cro: improve activation and onboarding
• -page-cro: conversion optimization for any marketing page
• -paid-ads: create and optimize paid ad campaigns
• -paywall-upgrade-cro: optimize in-app paywalls and upgrade screens
• -popup-cro: create/optimize popups and modals
• -pricing-strategy: pricing, packaging, and monetization
• -programmatic-seo: build SEO pages at scale (templates + data)
• -referral-program: design referral and affiliate programs
• -schema-markup: add structured data and rich snippets
• -seo-audit: audit technical and on-page SEO
• -signup-flow-cro: optimize signup and registration flows
• -social-content: create and schedule social media content

Module router

Pick one of these modules and read the matching file:

• -references/page-cro/SKILL.md
• -references/signup-flow-cro/SKILL.md
• -references/onboarding-cro/SKILL.md
• -references/form-cro/SKILL.md
• -references/popup-cro/SKILL.md
• -references/paywall-upgrade-cro/SKILL.md
• -references/copywriting/SKILL.md
• -references/copy-editing/SKILL.md
• -references/email-sequence/SKILL.md
• -references/social-content/SKILL.md
• -references/analytics-tracking/SKILL.md
• -references/ab-test-setup/SKILL.md
• -references/seo-audit/SKILL.md
• -references/programmatic-seo/SKILL.md
• -references/schema-markup/SKILL.md
• -references/competitor-alternatives/SKILL.md
• -references/pricing-strategy/SKILL.md
• -references/launch-strategy/SKILL.md
• -references/paid-ads/SKILL.md
• -references/referral-program/SKILL.md
• -references/free-tool-strategy/SKILL.md
• -references/marketing-ideas/SKILL.md
• -references/marketing-psychology/SKILL.md

Output rules

• -Prefer 80/20: biggest levers first.
• -Never invent metrics or keyword volumes. If missing, label assumptions.
• -When possible: include copy/paste drafts and an implementation checklist.