Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.
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Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type | Examples |
|------|----------|
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Email | Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):- -Professional but friendly
- -Clear and concise
- -Helpful and supportive
| Context | Example |
|---------|---------|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
Power Words
| Category | Words |
|----------|-------|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
Checklist
- -[ ] Clear? (12-year-old test)
- -[ ] Concise? (Remove unnecessary words)
- -[ ] Specific? (Numbers, examples)
- -[ ] Actionable? (What should user do?)
- -[ ] Scannable? (Headings, bullets)
References
- -[UX Patterns](references/ux-patterns.md) - Buttons, errors, forms, tooltips
- -[Marketing Copy](references/marketing-copy.md) - Landing pages, CTAs, emails
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